Introduction
Chinese electronics giant Lianchuang Electronics is gearing up to expand its footprint in India’s fast-growing electronics manufacturing market.
The company plans to invest an additional $50 million as it targets opportunities under India’s newly announced Electronics Components Manufacturing Scheme.
Lianchuang, which already supplies brands like Oppo, Vivo, and Samsung, is now forming strategic partnerships with Indian companies Amber Electronics and Optiemus Electronics to strengthen its local presence.
Quick Overview: Lianchuang’s India Expansion
Major Investment: Plans to invest $50 million to scale up manufacturing operations in India.
Strategic Talks: Negotiating partnerships with Amber Electronics and Optiemus Electronics.
New Focus Areas: Expanding into display modules and camera module production.
Existing Presence: Lianchuang invested $20 million in its India facility in 2019.
Government Push: Taking advantage of India’s Rs 22,919 crore Electronics Components Manufacturing Scheme.
Lianchuang Electronics Steps Up Its India Game
Lianchuang Electronics entered India in 2019 with a $20 million investment, setting up a local manufacturing base.
Building on that foundation, the company is now looking to expand aggressively. Zhan Xianan, Director and General Manager of Lianchuang Electronics India, confirmed that the company is in advanced discussions with Amber Electronics and Optiemus Electronics to jointly manufacture critical components.
The fresh $50 million investment will focus on setting up production lines for display modules and camera modules—essential components in today’s smartphones and electronic devices.
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Government’s PLI Scheme Boosts Interest
India’s Ministry of Electronics and Information Technology (MeitY) recently announced a Rs 22,919-crore Electronics Components Manufacturing Scheme under the Production-Linked Incentive (PLI) program.
This initiative aims to boost domestic manufacturing of key electronic parts, including displays, semiconductors, and optical modules.
Lianchuang is the first major Chinese company to express formal interest in participating. The detailed guidelines, released on April 26, offer attractive financial incentives for companies ready to set up or expand their manufacturing capabilities in India.
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Partnerships and Market Potential
In addition to talks with Amber and Optiemus, Lianchuang is negotiating with smartphone makers HMD Global and Lava International.
10 Major Trends from India Smartphone MarketIt plans to supply locally manufactured display modules for their upcoming devices. India’s smartphone market remains one of the world’s largest, providing strong demand for locally produced components.
This move aligns with India’s broader goals under its “Make in India” initiative, which encourages foreign companies to set up manufacturing hubs and create local jobs.
techovedas.com/10-major-trends-from-india-smartphone-market
Electronics Manufacturing Heats Up in India
Several Indian electronics manufacturing services (EMS) companies are aggressively pursuing joint ventures with global suppliers. Companies like Dixon Technologies, Zetwerk, Micromax, Kaynes Technology, and Syrma SGS are racing to form alliances to capitalize on the new PLI incentives.
The broader Rs 25,000-crore package for electronics manufacturing, including fast-track approvals under the Press Note 3 framework, is further fueling foreign investments. India aims to reduce its reliance on imports and build a self-sustaining electronics manufacturing ecosystem.
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Lianchuang’s $50 Million India Investment: Key Impact on India and China
Lianchuang Electronics plans to invest $50 million in India’s electronics manufacturing sector. The move supports India’s $22,919 crore Electronics Components Manufacturing Scheme and boosts China’s access to India’s $100 billion electronics market.
| Impact Area | India’s Gain | China’s Gain |
|---|---|---|
| Investment Size | $50 million boosts local manufacturing facilities. | Chinese firms expand overseas revenue streams. |
| Job Creation | Estimated 1,000+ new jobs across partner factories. | New supply chain opportunities for Chinese vendors. |
| Technology Transfer | Access to advanced display and camera module tech. | Showcases Chinese manufacturing expertise abroad. |
| Market Growth | Supports India’s goal to hit $300 billion electronics production by 2026. | Taps into India’s smartphone market (~175 million shipments/year). |
| Strategic Ties | Strengthens “Make in India” with global alliances. | Builds deeper trade links with India’s fast-growing tech sector. |
Lianchuang’s $50 million expansion fuels India’s manufacturing ambitions and gives China a strong new base in one of the world’s largest electronics markets.
Conclusion
By partnering with Amber Electronics and Optiemus Electronics, Lianchuang aims to become a key player in India’s components manufacturing space. With strong government support and surging local demand, India is quickly emerging as a global electronics manufacturing powerhouse.
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