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Google to Assemble Pixel Phones in India: Follows in Apple Footsteps

Explore Google's decision to assemble Pixel phones in India, mirroring Apple's strategy, and its implications for the Indian smartphone manufacturing landscape.
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In a strategic move to capitalize on the burgeoning Indian smartphone market, tech giants Google and Apple have announced plans to ramp up their manufacturing operations in India.

This expansion not only marks a significant shift in their supply chain strategies but also heralds a notable increase in market share for Hon Hai Group, the parent company of Foxconn, through its subsidiaries FIH and Foxconn Hon Hai Technology India Mega Development Private Limited.

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Google’s Smartphone Production in India:

Google has set its sights on India as a key manufacturing hub for its Pixel smartphones. The tech giant has notified suppliers of its plans to commence production in India as early as the next quarter.

Additionally,this move underscores Google’s commitment to decentralizing its supply chain and tapping into the immense potential of the Indian market.According to reports, Google aims to ship over 10 million Pixel phones this year, with production expected to kick off in southern India for the high-end Pixel 8 Pro models.

Subsequently, production will expand to include the Pixel 8 in northern India by the middle of the year. This strategic shift not only facilitates local production but also positions Google to cater to the growing demand for smartphones in India.

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Apple’s Surge in Indian Smartphone Market:

In 2023, robust shipments drove Apple’s share to rise to 6.4% from 4.6% in 2022, positioning it as the sixth-largest smartphone manufacturer in India, with shipments reaching 9 million units and experiencing a staggering growth rate of 38.6%.

Moreover,this growth stems from Apple’s focus on local production and the popularity of previous iPhone models. In 2023, the company is expected to ship its iPhone 13 and iPhone 14 models, which will rank among the top five devices. Notably, Hon Hai manufactures around 70% of iPhones in India, further solidifying the group’s foothold in the Indian smartphone manufacturing landscape.

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Hon Hai Group’s Expansion Plans:

Hon Hai Group has been actively expanding its investment footprint in India to support the growing demand for smartphones.

Through its subsidiaries, including FIH and Foxconn Hon Hai Technology India Mega Development Private Limited, the group has announced substantial investments in local manufacturing facilities.

However,this includes plans to inject approximately US$55.3 million into Foxconn Precision Engineering Private Limited and allocate 128.209 billion Indian rupees towards building local factories.

The increased capital investment and expansion initiatives underscore Hon Hai Group’s commitment to bolstering its presence in India’s smartphone manufacturing sector.

Partnering with tech giants like Google and Apple, the group positions itself well to capitalize on the burgeoning opportunities in the Indian market.

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Google and Apple’s expansion into Indian smartphone manufacturing represents a significant shift in the global tech landscape.

As these companies tap into India’s vast consumer base, they not only stand to enhance their market presence but also contribute to the growth of the local economy. Moreover, their collaboration with Hon Hai Group underscores the importance of strategic partnerships in navigating complex supply chain dynamics and unlocking new avenues for growth.

With India emerging as a key player in the global smartphone market, the stage is set for continued innovation and investment in the region.

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