How Intel PC Dominance is Threatened by Qualcomm Snapdragon Elite

Qualcomm's entry into this arena with a competitive high-performance solution like the Snapdragon X Elite SoC is a significant challenge to Intel's market dominance.

Introduction:

In the ever-evolving landscape of personal computing, Qualcomm has once again made a significant stride with its latest offering – the Snapdragon X Elite System-on-Chip (SoC) which could prove to be a big challenge for Intel.

Unveiled during the 2023 Snapdragon Summit, this ARM-based processor is poised to revolutionize personal computing by targeting the AI PC market. It promises robust performance, enhanced power efficiency, and cutting-edge on-device generative AI capabilities.

The Snapdragon X Elite is constructed on TSMC’s 4nm process node and showcases the groundbreaking 12-core Oryon CPU, setting the stage for a reimagined approach to personal computing.

Read More: Qualcomm Challenges Intel’s Dominance in Desktop CPU Market

The Oryon CPU – A New Horizon in Processing Power:

The heart of the Snapdragon X Elite SoC is its brand-new ARM CPU core, ‘Oryon,’ which emerged from Qualcomm’s Nuvia acquisition.

Let’s break down the key features of the Snapdragon X Elite SoC’s Oryon CPU and what they mean for its performance and efficiency:

Oryon CPU Core:

The Oryon CPU core is the central processing unit of the Snapdragon X Elite SoC, responsible for executing instructions and performing tasks.

It’s a new ARM CPU core that Qualcomm developed as a result of its acquisition of Nuvia, a semiconductor company known for its expertise in high-performance CPU design.

12 High-Performance Cores:

The Oryon CPU core comprises 12 high-performance processing cores.

Having multiple cores allows the CPU to handle multiple tasks simultaneously, which is particularly important for demanding applications and multitasking.

Clock Speed:

The cores operate at a base frequency of 3.8GHz, signifying their typical operational speed. However, what makes the Oryon CPU even more impressive is its dual-core boost feature.

This feature enables two of the CPU cores to temporarily reach much higher clock speeds, with a peak clock speed of up to 4.3GHz.

This boost mode is particularly useful for handling brief bursts of heavy workloads, like loading applications or running demanding tasks.

2x Faster CPU Performance:

Qualcomm claims that the Oryon CPU offers a remarkable 2 times faster CPU performance compared to its competitors.

This means that it can execute tasks and processes at a much quicker rate, resulting in smoother and faster overall device performance.

Power Efficiency:

Despite its high performance, the Oryon CPU is designed to be power-efficient. It’s capable of delivering this improved performance while consuming only one-third of the power when compared to other competing processors.

This is essential for extending battery life in laptops and other devices, especially in portable and mobile computing scenarios.

Memory Bandwidth:

The Snapdragon X Elite SoC utilizes LPDDR5x memory technology to achieve a substantial memory bandwidth of 136GB/s.

This high memory bandwidth allows for faster data access, which is crucial for tasks that involve loading and processing large amounts of data, such as gaming, video editing, and AI applications.

Cache:

The SoC features a total of 42MB of cache, which is memory storage used for temporarily storing data that the CPU frequently accesses. This includes three 12MB L2 (Level 2) caches and an additional 6MB shared with the overall CPU.

Caches help reduce the time it takes for the CPU to access data, enhancing its overall performance and responsiveness.

Source: Qualcomm

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AI Capabilities Redefined:

One of the standout features of the Snapdragon X Elite SoC is its ability to deliver up to 75 TOPS (Trillions of Operations Per Second) of AI computing performance.

This is achieved through the synergy of the Oryon CPU, Adreno GPU, and the Hexagon NPU (Neural Processing Unit). The Hexagon NPU, specifically, stands out with its peak AI computing performance of 45 TOPS, claimed to be 4.5 times faster than the competition.

This chipset’s integration of AI capabilities moves inferencing to the network edge, allowing laptops to perform AI tasks at unprecedented speeds.

Optimized for on-device execution of large language models, the Snapdragon X Elite possesses the capacity to manage up to 13 billion parameters, positioning it as the swiftest performer for Stable Diffusion tasks in the laptop chip market.

It can generate 30 tokens per second for seven billion large language models, pushing the boundaries of AI-driven computing.

The Snapdragon X Elite SoC’s AI capabilities are truly impressive, and here’s a breakdown of how it achieves such remarkable AI computing performance:

75 TOPS AI Computing Performance:

The SoC is capable of delivering up to 75 TOPS (Trillions of Operations Per Second) of AI computing performance.

TOPS is a measure of how many mathematical operations a processor can perform in one second, and in this case, it refers to AI-related operations.

This high level of performance is crucial for AI tasks, which often involve complex calculations and neural network processing.

Synergy of CPU, GPU, and NPU:

The Snapdragon X Elite SoC leverages a combination of processing units to achieve its exceptional AI performance.

This includes the Oryon CPU, the Adreno GPU, and the Hexagon NPU (Neural Processing Unit). Each of these components plays a specific role in AI processing.

Hexagon NPU’s Leading Performance:

The Hexagon NPU, in particular, stands out with its peak AI computing performance of 45 TOPS.

This claim highlights the SoC’s AI superiority by asserting that it is 4.5 times faster than the competition.

The NPU, specialized for AI tasks, is intentionally designed to process neural network inferences with speed and efficiency.

Moving AI Inferencing to the Network Edge:

Optimized for on-device AI experiences, the Snapdragon X Elite SoC has the capability to shift AI inferencing to the network edge.

This implies that AI tasks, such as image recognition or natural language processing, can be executed directly on the device, like a laptop, without the need for reliance on cloud-based servers.

Handling Large Language Models:

Designed to run large language models on-device, the SoC possesses the capability to manage models with up to 13 billion parameters.

This capability is critical for applications like natural language understanding and generation, where extensive model sizes are essential for achieving high-quality results.

Qualcomm claims that the Snapdragon X Elite excels as the fastest performer in the laptop chip market for Stable Diffusion tasks, emphasizing its proficiency in handling these large language models.

Token Generation:

The Snapdragon X Elite SoC can generate 30 tokens per second for seven billion large language models.

Tokens are units of text used in language models. Generating tokens at this rate is a significant achievement, enabling the device to interact with and understand natural language at an impressive speed.

Versatility in Form Factor:

Designed for laptops, tablets, and even desktop PCs, the Snapdragon X Elite SoC offers PC vendors the flexibility to cater to diverse consumer needs.

Qualcomm showcased a range of reference designs, from a 12W fanless model to higher TDP variants, including 23W, 45W, and an 80W TDP laptop.

The thermal design power (TDP) measurement signifies the maximum amount of heat produced by the chip in terms of watts, allowing for greater customization.

Partnerships with Prominent PC Vendors:

The Snapdragon X Elite has already gained the attention of major PC vendors such as Lenovo, HP, Dell, Microsoft, and Acer, all of whom are actively working to bring Snapdragon X Elite-powered laptops to the market by mid-2024.

This partnership signals a potential shift in the dynamics of the PC market, as more ARM-based laptops may gain traction, challenging the long-standing dominance of x86 architecture.

Substantial performance improvements when compared to Apple Silicon, Intel, and AMD.

Qualcomm subjected the Snapdragon X Elite to a series of benchmark tests on both Windows and Linux systems, including Geekbench 6.2, Cinebench, UL Procyon AI, Wildlife Extreme, Aztec Ruins, and PC Mark. The results, highlighting the prowess of this new SoC, demonstrated impressive performance gains over competing processors.

Source: Qualcomm

Intel Vs Qualcomm

Qualcomm Snapdragon X Elite SoC’s strong performance, as indicated by benchmark results, signifies a heightened level of rivalry for Intel in the CPU market.

Traditionally, Intel has been a dominant force in the PC and server CPU space. However, Qualcomm entry into this arena with a competitive high-performance solution like the Snapdragon X Elite SoC is a significant challenge to Intel market dominance.

Qualcomm Snapdragon Elite is a challenge for Intel PC chips in several ways:

Performance: Qualcomm claims that the Snapdragon X Elite CPU can deliver up to twice the performance of Intel current best laptop chips, while using less power. 

This is due to the Snapdragon X Elite’s custom-designed Oryon CPU, which is based on the same architecture used in Apple’s M1 and M2 chips.

AI performance: Qualcomm also claims that the Snapdragon X Elite offers 4.5 times faster AI processing power than other Intel laptop chips. 

The Snapdragon X Elite’s dedicated AI accelerator, capable of powering a range of AI applications, including photo editing, video editing, and natural language processing, is the reason behind this.

Power efficiency: Qualcomm claims that Snapdragon X Elite-powered PCs can offer up to multiple days of battery life on a single charge. 

This is due to the Snapdragon X Elite’s ARM-based architecture, which is more power-efficient than Intel’s x86 architecture.

In addition to these performance advantages, Qualcomm Snapdragon Elite also offers a number of other features that could make it attractive to consumers and businesses.

For example, Snapdragon X Elite-powered PCs will support 5G connectivity, which will allow users to stay connected even when they are not near a Wi-Fi hotspot.

Additionally, Snapdragon X Elite-powered PCs will be able to run both Android and Windows apps, which will give users more flexibility in terms of the software they can use.

Specific examples of how Qualcomm Snapdragon Elite could challenge Intel PC chips:

Laptops: Snapdragon X Elite-powered laptops could offer a combination of performance, battery life, and portability that is unmatched by Intel-powered laptops.

This could make them especially appealing to business users and creative professionals.

Desktops: Snapdragon X Elite-powered desktops could offer a new breed of all-in-one PCs that are thin, light, and powerful.

These PCs could be ideal for home users and businesses that want a stylish and powerful PC that takes up minimal desk space.

Gaming PCs: Snapdragon X Elite-powered gaming PCs could offer a new level of performance and efficiency for gamers.

With their dedicated AI accelerators, Snapdragon X Elite-powered gaming PCs could also support new AI-powered gaming features.

Conclusion:

Qualcomm’s Snapdragon X Elite SoC represents a significant leap in the AI PC market, with its powerful Oryon CPU, remarkable AI capabilities, and versatility across various form factors.

As PC vendors and chipmakers work together to embrace AI-driven computing, we are on the cusp of a new era in personal computing, one that promises to redefine the way we use and interact with our PCs.

Kumar Priyadarshi
Kumar Priyadarshi

Kumar Joined IISER Pune after qualifying IIT-JEE in 2012. In his 5th year, he travelled to Singapore for his master’s thesis which yielded a Research Paper in ACS Nano. Kumar Joined Global Foundries as a process Engineer in Singapore working at 40 nm Process node. Working as a scientist at IIT Bombay as Senior Scientist, Kumar Led the team which built India’s 1st Memory Chip with Semiconductor Lab (SCL).

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