Introduction:
In a recent statement, C.C. Wei of Taiwan Semiconductor Manufacturing Company (TSMC) emphasized the crucial role of customer trust in maintaining the company’s leading position in the semiconductor industry.
However, Wei addressed the potential competition from rivals in South Korea and California, hinting at industry giants Samsung and Intel. This blog post delves into Wei’s insights on TSMC’s success factors, the significance of customer trust, and his journey in the semiconductor industry.
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Building Customer Trust:
CEO underscored TSMC’s commitment to not competing with its customers, positioning the company as a reliable partner in semiconductor manufacturing.
He emphasized that while competitors might catch up in terms of processes and technology, TSMC’s success lies in its pure wafer foundry model, earning the trust of its clients. According to Wei, key competitors in South Korea and California lack the necessary foundation to compete, figuratively stating that they don’t even have a “door” to enter.
Recognition at Yang Ming University:
Dr. Wei was recently honored with honorary doctoral degrees in engineering and science by Yang Ming University.
The event was attended by TSMC founder Morris Chang and Foxconn Chairman Liu Yangwei. Wei humorously remarked that this time he didn’t have to go through an exam to earn his degrees, bringing a sense of joy and relief.
TSMC’s Founding Principles:
During his speech, Wei acknowledged Morris Chang’s pioneering role in establishing the pure wafer foundry model.
Under Chang’s leadership, TSMC gradually rose to become the world’s leading semiconductor manufacturer.
However,Wei highlighted the importance of customer trust as a decisive factor in TSMC’s journey, with the company’s core values centered around integrity, commitment, innovation, and customer reliance.
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The CEO’s Role in Sustaining Success:
Wei drew from management expert Jim Collins, emphasizing the dangers of a CEO losing touch with reality and succumbing to unchecked expansion.
Moreover, he stressed the importance of a leader remembering who they are and staying grounded.
Reflecting on his own career path, Wei mentioned his initial aspirations to become a doctor and later an architect before realizing his passion for electrical engineering.
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Learning from Morris Chang:
Wei revealed that learning to listen was a crucial lesson he acquired from Morris Chang.
Despite not receiving a complete transmission of Chang’s wisdom, Wei acknowledged the invaluable guidance he received.
Chang’s ability to listen without interruption left a lasting impression on Wei, highlighting the mentorship dynamics within TSMC’s leadership.
Conclusion:
President Wei Zhejia’s insights shed light on TSMC’s strategic approach to maintaining its leadership in semiconductor manufacturing.
Moreover, the emphasis on customer trust, adherence to founding principles, and lessons learned from industry pioneers like Morris Chang contribute to the company’s continued success in a rapidly evolving technological landscape.
